# Website Auditor (ChatGPT App)

> Audit sites and AI visibility

- Type: app
- Publisher: Kevin Mackenzie Armstrong
- Categories: Business
- Website: https://chatgpt.com/plugins/plugin_asdk_app_6a7b33f0560c8191ac4493633393d091
- Open in ChatGPT: https://chatgpt.com/plugins/plugin_asdk_app_6a7b33f0560c8191ac4493633393d091
- Version: 1.0.16
- Listed: 2026-10-04

## About

See whether AI assistants actually recommend your business. Website Auditor puts the questions a real customer would ask to ChatGPT, Claude, Gemini and Perplexity, reports which businesses get named in the answers, and adds SEO, security-header, broken-link and performance checks — an overall AI-visibility score (0–100), a per-engine breakdown, competitor comparisons, and ongoing weekly monitoring. The built-in sample report needs no API key and no setup, so you can see exactly what a full report looks like before connecting an account.

## How to use

1. **Add it in ChatGPT** Open Website Auditor in ChatGPT's Plugin directory (button above), select + to add it and sign in if asked.

2. **Use it in a chat** Type @ in the composer and pick Website Auditor, or start your message with its name. ChatGPT may also suggest it when it fits what you ask.

## Skills

- **audit-my-site**: Run a full Website Auditor audit — AI visibility plus SEO, security headers, broken links and performance in one report. Use when the user asks to audit their site, check its SEO, security or performance, or is preparing to launch or relaunch a site they own.
- **check-ai-visibility**: Check whether ChatGPT, Claude, Gemini and Perplexity recommend the user's business — and who they name instead. Use when the user asks about their AI visibility, whether AI assistants recommend them, or why customers coming from AI assistants cannot find them.
- **compare-to-competitor**: Compare the user's website against a named competitor in AI assistant answers — where the rival gets named and they don't. Use when the user asks how they stack up against a competitor or why AI assistants recommend a rival instead of them.
- **see-sample-report**: Show a complete sample Website Auditor report for example.com — no API key, no setup. Use when the user wants to see what a website audit or AI-visibility report looks like before setting anything up, or when another Website Auditor skill runs without an API key configured.
- **build-growth-plan**: Turn the user's latest Website Auditor audit into a written growth plan, grounded in the pages AI assistants actually cite. Use when the user asks what to do about their AI visibility, wants their audit turned into a plan, or asks for a growth, GTM or marketing plan for their site.

## Example prompts

- "Show me what a sample website audit report looks like"
- "Check whether ChatGPT, Claude, Gemini and Perplexity recommend my website"
- "Turn my latest audit into a growth plan"

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Source: https://chatgptplugins.directory/apps/website-auditor · Index: https://chatgptplugins.directory/llms.txt · Independent and community-run. Not affiliated with or endorsed by OpenAI. ChatGPT is a trademark of OpenAI.