app

Adobe CJA

Analyze Customer Journey Data

Adobe Customer Journey Analytics helps authorized users discover data views, dimensions, metrics, segments, date ranges, projects, and audiences; run ranked CJA reports; inspect component definitions; and create or update reusable CJA components and Workspace projects through ChatGPT. It requires Adobe IMS OAuth and Customer Journey Analytics product access, and tool calls use the signed-in user's IMS organization, sandbox or product context, and CJA permissions.

Also available as

How to use

  1. 1Add it in ChatGPT

    Open Adobe CJA in ChatGPT's Plugin directory (button above), select + to add it and sign in if asked.

  2. 2Use it in a chat

    Type @ in the composer and pick Adobe CJA, or start your message with its name. ChatGPT may also suggest it when it fits what you ask.

Skills 6

  • cja-dimension-analysis

    Comprehensive dimension analysis and reporting for CJA. Use this skill whenever the user wants to analyze one or more dimensions — including cardinality, distribution/skew, trends, anomalies, data quality errors, comparisons, and forecasting. Also trigger when someone asks "what are the top values for...", "dimension health", "explore this dimension", "dimension dashboard", "dimension statistics", "data quality check on a dimension", "dimension cardinality", "dimension trends", "dimension skew", "dimension anomalies", "compare dimensions", or any similar request to understand what's inside a CJA dimension. Produces an interactive HTML dashboard or a markdown report. Works with the CJA MCP server.

  • cja-executive-briefing

    Generates a polished, leadership-ready performance briefing with KPI tiles, executive narrative bullets, and a driver analysis — all as a print-ready HTML document. Always use this skill when someone asks for an executive summary, performance briefing, leadership readout, stakeholder update, or business review — even if they don't say "executive" explicitly. Trigger phrases include: "write a summary of last week's performance," "create a briefing for our leadership team," "produce a monthly business review," "what should I tell executives about our metrics," "generate a performance narrative," "QBR summary," "weekly business review," "board update," "stakeholder briefing," "how did we do last week," or "give me a performance snapshot." When in doubt, use this skill — it is always better to produce a polished briefing than a raw data dump.

  • cja-funnel-health-check

    Analyzes a multi-step conversion funnel to find where users drop off and which steps have the worst leakage. Use this skill when someone describes a journey or funnel and asks about conversion rates, drop-off, fallout, or step completion. Trigger for phrases like "analyze our onboarding funnel," "where are users dropping off," "what's our checkout conversion rate," "funnel analysis," "show me fallout between these steps," or "which step loses the most users."

  • cja-kpi-pulse

    Produces a compact KPI digest showing how key metrics changed over a period and what's driving the movement. Use this skill when someone asks for a performance summary, a weekly recap, a morning briefing, a KPI update, or any variation of "how did we do this week/month." Also trigger for requests like "give me a performance overview," "what moved in the last 7 days," "pull our KPI report," or "summarize our metrics."

  • cja-segment-performance-comparator

    Compares the performance of two or more audience segments across key metrics side by side. Use this skill when someone wants to compare audiences, cohorts, or groups — for example, "how do mobile users compare to desktop users on conversion," "compare new vs. returning visitors," "show me the difference between these two segments," "compare these audiences on our KPIs," or "which segment performs better." Also trigger for "segment comparison," "audience comparison," or "cohort comparison."

  • cja-top-movers-watchlist

    Identifies which items (pages, campaigns, products, channels, regions) had the biggest increases or decreases for a key metric between two time periods. Use this skill when someone asks "what's up and what's down," "which campaigns moved the most," "top gainers and losers," "what pages are trending," "show me what changed by channel," or any variation of identifying the biggest movers and decliners for a metric.

Things to ask

  • “Show me visits and revenue by marketing channel for the last 30 days in my main data view”
  • “Find segments related to high-value customers and explain the best matching segment definition”
  • “Create a Workspace project showing page views by page name for this month”

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