Enginy

Define, score, and live-validate narrow Ideal Customer Profiles (ICPs) for outbound targeting, then prove reachability directly in Enginy AI Finder. Use when asked "who should we target", "define ICP", "best customers for X", "outbound targeting", "who gets most value", "segment customers", "narrow audience", "prioritize accounts", "who should we reach out to", or "build me an outbound ICP". Always use this skill before building any list or writing any outreach.

Create, test, and run AI Research fields in Enginy — per-contact/per-company AI-generated research, classifications, and personalization facts. Use when asked "create an AI research field", "create an AI variable", "research every company on my list", "build a smart field", "add a custom AI field", "auto-fill [X] for all my leads", "score/classify each lead with AI", or "generate a personalized fact for each contact". Works on every Enginy workspace: on workspaces with the AI split, this creates AI Research; on workspaces still on the legacy system, the same flow creates an AI Variable — same tool, same behavior. For AI-written outreach messages use ai-message-builder; for reusable copy fragments use ai-snippet-builder.

Create AI Snippets in Enginy — reusable, channel-agnostic AI-generated copy fragments (a personalized opener line, a proof point, a signal reference) computed per contact and embedded inside messages across sequences. Use when asked "create an AI snippet", "reusable personalized line", "one AI-generated sentence I can drop into all my emails", "personalization block for my sequences", or "snippet with a fallback". Handles both Enginy systems: uses the new AI Snippets entity where the workspace has the AI split enabled, and falls back automatically to a legacy AI Variable when it doesn't. For stored research facts use ai-research-builder; for full AI-written messages use ai-message-builder.

End-to-end "build me a list of prospects" workflow that executes directly in Enginy AI Finder — from targeting criteria to an imported, optionally enriched list. Use when asked "build me a list", "find me prospects/leads/contacts/companies", "source new accounts", "get me a list of [role] at [company type]", "who should I reach out to", "pull companies matching my ICP", or "find people at companies that [signal]". Also handles querying EXISTING CRM/Enginy data when the user wants records already in the workspace rather than net-new sourcing. Routes to icp-definer, enrich-and-score-lead, and launch-campaign as needed.

Analyzes a target persona and context to generate 3 distinct campaign angles for outbound sequences. Use this skill whenever the user wants to find the right angle for a campaign, asks "what angle should I use for this persona", "give me campaign ideas for this target", "how should I approach this audience", or provides a target and some context before writing emails. Pulls persona and prospect context directly from Enginy when a real contact or company is named. Always produces exactly 3 differentiated angles with rationale, campaign hook, and pain focus for each.

Pull and diagnose real outbound campaign performance from your Enginy account — no need to type your stats, this skill fetches them. Use when asked "how is my campaign doing", "analyze my campaign", "why am I not getting replies", "is my reply rate good", "which of my campaigns performs best", "compare my campaigns", "audit my outbound", "my campaign is underperforming", "what's wrong with my sequence", "is X% good for cold email", or any request to evaluate live outreach performance. Fetches campaigns, campaign analytics, and conversation outcomes, verdicts each metric against benchmarks, finds the root cause, and hands off fixes to the right sibling skill.

Generates a structured cold call script from a target description (job title, company type, industry, trigger, etc.). Use this skill whenever the user wants to write a cold call script, says "give me a call script", "how do I open this call", "write me a cold call for [persona]", or describes a target and needs a phone outreach framework. Pulls prospect/company context from Enginy when a real target is named, and can schedule the resulting call as an Enginy task or a campaign step. Always produces a full script following the 6-part framework: opener, permission-based framing, 3 pain hypotheses, discovery questions, mini proof, and meeting ask.

Conduct competitive analysis to identify direct and indirect competitors, map their positioning, build a battlecard, and then act on it in Enginy — block competitor accounts from outreach and find companies currently using them for displacement targeting. Use when asked "who are our competitors", "competitive analysis for [company]", "how do we compare to X", "find alternatives to [product]", "competitive positioning", "battlecard", "how to beat [competitor]", "what do competitors offer", "differentiate from X in outreach", "block companies using [competitor]", or "find companies using [competitor] to target". Always use this skill before writing competitive positioning or handling competitor objections.

Audits, scores, and rewrites B2B cold emails, LinkedIn messages, and outreach sequences. Runs in two modes: a fast pass/fail checklist (quick pass) or an 11-dimension weighted scorecard with fact-classification (deep score). Use this skill whenever the user shares outreach copy and wants feedback — "refine this email", "clean up my copy", "check this email", "review this sequence", "fix my cold email", "score my outreach", "is this cold email good?", "improve my sequence", or pastes an email/LinkedIn message/sequence with no further instruction. Also use when a campaign is named directly (e.g. "audit my Series B campaign") — pull the live copy from Enginy first. Always produces an audit or scorecard plus a rewritten version of the copy.

Writes a high-converting first touch cold email — either as a standalone message or as the opening email of a sequence. Use this skill whenever the user wants to write the first email to a cold prospect, says "write me a first email", "draft a cold email", "write my first touch", "how do I open with this prospect", or asks for a single outreach email without prior context. Works for any industry, any product, any seniority level. Always produces one polished first-touch email with subject line, body, and a sequence bridge if needed. For a full multi-email sequence use copywriting-sequence; for a follow-up after no reply use copywriting-follow-up.

Writes follow-up cold emails after no reply from a prospect. Use this skill whenever the user wants to follow up on an email that got no response, says "write a follow-up", "they didn't reply, what do I send?", "draft a bump email", "write email 2 or 3 of my sequence", or asks how to re-engage a cold prospect. Works for any industry, any product, any seniority level. Never repeats the first email — always introduces a new angle, new value, or a new lens. Produces one follow-up email per call, calibrated for the position in the sequence. For a full multi-email sequence written from scratch, use copywriting-sequence; use this skill for standalone or ad-hoc follow-ups.

Writes a complete 3-email outbound sequence, calibrated to the buyer's seniority (VP / Manager / IC). Use this skill whenever the user wants a full cold-email sequence — says "write me a sequence", "draft a 3-email campaign", "write emails for a VP of Sales / a Sales Manager / SDRs", "build outreach copy for [persona]", or provides a target persona and asks for a sequence. First determines buyer seniority (asks if unknown), then produces a full 3-email campaign under strict copywriting rules, with per-tier tone, pain framing, proof, and CTA calibration. For a single standalone email use copywriting-first-touch; for one ad-hoc bump use copywriting-follow-up. Can pull prospect context from Enginy and push the finished sequence into a campaign.

Design personalized, value-based call-to-actions (CTAs) for cold outreach that spark conversations instead of demanding meetings. Use when asked "what CTA should I use", "help me with my call to action", "how to end my email", "what lead magnet should I offer", "how to get a reply", "how to close my cold email", "CTA ideas for outreach", "what should I ask for in my sequence", or any request about how to end an outreach message or what to offer prospects. Always use this skill before writing or finalizing any outreach CTA. This skill replaces generic "book a call" CTAs with Permissionless Value Promises that make prospects respond out of genuine interest, not obligation.

Deep-dive customer-voice intelligence — why customers really buy — using an Enginy-first pipeline (existing company data, LinkedIn/AccountIQ/StoreLeads enrichment) topped up with web research on case studies and reviews, with findings persisted back into Enginy. Use when asked "research my customers", "analyze our ICP", "find customer pain points", "what do customers say about us", "why do people buy from us", "customer insights for [company]", "competitive positioning research", or "find customer language for messaging". Use this BEFORE defining ICP/personas — it reveals what customers actually care about.

Audit sending health across your Enginy identities and mailboxes — pulls bounce rates, sending volume, and campaign-level bounce/open signals, then verdicts each mailbox healthy / warning / at-risk with remediation. Use when asked "check my deliverability", "are my mailboxes healthy", "why are my emails bouncing", "am I landing in spam", "audit my sending health", "is my domain burned", "my open rate crashed", "should I pause this mailbox", "how do I fix bounces", or before scaling send volume. Fetches identities, mailboxes, identity performance metrics, and campaign analytics; recommends volume ramp-downs, list hygiene, and blocklist cleanup.