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In Practise

Primary research for investors

In Practise runs primary research for fundamental investors. We interview the former operators and executives who ran the companies you're analysing, then turn those conversations into structured, cited research.

This connector brings that library into ChatGPT. You can:

  • Search thousands of expert interviews across public and private companies, sectors and business models
  • Read full interviews and analysis, with verbatim quotes you can attribute to each source
  • Look up companies and the moats behind them, assessed with the 7 Powers framework: scale economies, network effects, counter-positioning, switching costs, branding, cornered resource and process power
  • Track the companies you care about with a personal watchlist

Ask ChatGPT about a company, a competitor or an end market, and it pulls the relevant primary-source view from people who were actually in the room, rather than a summary scraped from the web.

Access requires an In Practise library subscription. Learn more at inpractise.com.

How to use

  1. 1Add it in ChatGPT

    Open In Practise in ChatGPT's Plugin directory (button above), select + to add it and sign in if asked.

  2. 2Use it in a chat

    Type @ in the composer and pick In Practise, or start your message with its name. ChatGPT may also suggest it when it fits what you ask.

Things to ask

  • “What do former AppLovin operators say about its competitive moat and e-commerce advertising opportunity?”
  • “Find In Practise interviews about Costco and assess its moat using the 7 Powers framework.”
  • “Show my watchlist and summarize the latest In Practise research on those companies.”

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