Minerva helps marketing teams find and understand audiences, enrich selected person records, and prepare audience activations. Search Minerva’s US person data or your organization’s connected customer data, inspect audience previews and person details, explore customer analytics and personas, calculate lookalike scores, and save audiences from the highest-scoring people. Review connected destinations and billing usage, then export selected audiences to CSV or deliver them through supported integrations. A Minerva account is required; first-party search, analytics, personas, scoring, and destination availability depend on your organization’s setup. Some enrichment and audience-delivery actions consume plan allowance and may incur charges under your existing contract.
How to use
- 1Add it in ChatGPT
Open Minerva in ChatGPT's Plugin directory (button above), select + to add it and sign in if asked.
- 2Use it in a chat
Type @ in the composer and pick Minerva, or start your message with its name. ChatGPT may also suggest it when it fits what you ask.
Things to ask
- “Find me marketing directors in New York City”
- “I have uploaded my first-party data. Which five products generated the most revenue?”
- “Find AI engineers in San Francisco or New York”