Since 2013, Social Index has been the industry standard for measuring earned media value and campaign ROI. Over 3,000 companies rely on the Index, along with platforms like Brandwatch, Sprout Social, and Julius, to validate the true value of a social marketing investment.
Measure the earned media value and ROI of influencer, content marketing, PR, organic, and paid social campaigns. Query daily EMV rates across 15 social platforms, 9 industry verticals, and key NA, EMEA, and APAC markets, with 19+ months of historical lookback. Retrieve the full rate card for any segment, pull the latest value for a given metric and date range, and compute the Earned Media Value of specific Instagram or TikTok posts directly from their URLs. The assistant can list every valid region, vertical, platform, and metric, so queries resolve against real segments.
Social Index MCP access is included with Enterprise API plans.
How to use
- 1Add it in ChatGPT
Open Social Index in ChatGPT's Plugin directory (button above), select + to add it and sign in if asked.
- 2Use it in a chat
Type @ in the composer and pick Social Index, or start your message with its name. ChatGPT may also suggest it when it fits what you ask.
Things to ask
- “hat's the EMV rate for Instagram likes in the US beauty and fashion vertical this year?”
- “Calculate the Earned Media Value of this TikTok post: [paste URL]”
- “Show me every EMV rate for US gaming TikTok content”