YPulse is a research service focused on Gen Z and Millennials (ages 13–39) — covering tweens, teens, college students, young adults, and young parents across North America and Western Europe, with over a decade of syndicated survey data.
It tracks brand perception (awareness, favorability, usage), behavioral trends (spending, social media, entertainment, finance, health, dating), and publishes editorial content/reports on youth culture. It doesn't cover Gen X, Boomers, or anyone over 40.
How to use
- 1Add it in ChatGPT
Open YPulse Insights in ChatGPT's Plugin directory (button above), select + to add it and sign in if asked.
- 2Use it in a chat
Type @ in the composer and pick YPulse Insights, or start your message with its name. ChatGPT may also suggest it when it fits what you ask.
Things to ask
- “How do Gen Z and Millennials feel about Crocs right now, and how has that shifted over the past year?”
- “What percentage of teens are using BNPL (buy now, pay later) services, and how has that trended over time?”
- “What's YPulse's latest research on how young people think about AI in dating apps?”